On 1 October 2026 Meta starts charging for WhatsApp service messages and moves Morocco to a standalone rate card, where utility and authentication rise 475% and marketing rises 84%. Replyk's Agent is built around the two things that decide your bill: how many messages Meta actually delivers, and whether the sale closes inside the free window.
Meta is not touching the Free Entry Point. A chat opened from a Click-to-WhatsApp ad stays free for 72 hours, whatever the new rates say. Everything below is about winning inside that window, and paying for as few delivered messages as possible when you fall outside it.
Morocco's rate card, before and after
| Message type | Before | From 1 October | Change |
|---|---|---|---|
| Service message (reply inside the 24h window) | Free | $0.0230 | Was free everywhere |
| Utility template (order, shipping, tracking) | $0.0040 | $0.0230 | +475% |
| Authentication template (OTP) | $0.0040 | $0.0230 | +475% |
| Marketing template (promotions) | $0.0225 | $0.0414 | +84% |
| Click-to-WhatsApp ad chat, first 72 hours | Free | Free | Unchanged |
All of this is on by default, none of it is a setting you have to discover
A chat that starts from a Click-to-WhatsApp ad is free for 72 hours, every message, every category. The Agent answers in seconds, qualifies, handles objections and confirms the order while that window is still open. A conversation that ends in a confirmed order inside the window costs $0.00 in Meta fees. The same conversation dragged past hour 72 turns every further reply into a billed message.
72h at $0.00Customers send three or four short bursts, not one paragraph. The Agent waits for 30 seconds of silence before it answers, with a hard ceiling of 5 minutes, so a burst becomes one single answer instead of one answer per fragment. Four fragments answered separately is four billed messages outside the free window. Answered as one turn, it is one.
30s quiet windowMeta bills per delivered message, so a reply split across five chat bubbles is five charges for one thought. The Agent is instructed to send one bubble by default and to earn a second one. The delivery layer caps any turn at four bubbles and merges the overflow into the last one, so a model that ignores the instruction still cannot run up the bill.
1 bubble default, 4 hard capShowing six products as six image messages is six charges. Replyk sends them as a single interactive carousel: one delivered message carrying up to ten product cards with photo, name, price and a button. The customer gets a better browsing experience and you get one charge instead of six.
6 images to 1 messageWrong numbers, bots, competitors fishing for prices and repeat time-wasters all cost exactly as much to answer as a real buyer. Replyk scores inbound conversations and flags spam before a reply is generated, with the score threshold under your control. A flagged chat is silenced, so it consumes neither a Meta message nor an AI turn.
Filtered before the replyThe most expensive pattern in a shared inbox is two answers to one question. When a human takes over a chat the Agent stands down for that conversation, and when they release it the Agent picks the thread back up with full history. Switches are per number and per Page, so turning the Agent off on one channel never silences another.
No double answersEvery scheduled follow-up is checked against the real window state on the conversation row before it is sent. A reminder that would land after the free window has closed is a paid template, and Replyk will not send it unless you have explicitly allowed paid messages after 72 hours. That switch is off until you turn it on.
Paid sends are opt-inReplyk adds nothing on top of what Meta charges. WhatsApp message fees are billed by Meta directly to the payment method on your own WhatsApp Business Account, at Meta's published country rate. You pay Replyk for the software and the AI, never a margin on your messaging.
0% message markupOne customer asking about two products, outside the free window, at Morocco's new rate
9 delivered messages at $0.0230 = $0.207
3 delivered messages at $0.0230 = $0.069
Two thirds off the same conversation, with no change to what the customer is told. Multiply by a few thousand chats a month and the shape of your messages matters more than the rate you pay per message. And if that same conversation had started from a Click-to-WhatsApp ad and closed inside 72 hours, both columns would read $0.00.
Illustrative arithmetic at Morocco's 1 October service rate of $0.0230 per delivered message, assuming the monthly free allowance is already used up.
Replyk answers in seconds, in Darija, Arabic, French or English, and works the conversation to a confirmed order while the free window is still open. Connect your WhatsApp number and see what it does to your next hundred chats.
