Free WhatsApp Cost Calculator · Effective October 1st
WhatsApp Business Pricing Calculator
Estimate your store's WhatsApp message costs based on Meta's official country rate cards (effective October 1st). See how much you save with the 72-hour Free Entry Point (FEP) for ad conversations.
Store & Traffic Inputs
Meta sets distinct per-message rates based on the recipient's country code.
1,000
Traffic from Ads (72h Free Window)
Click-to-WhatsApp ads trigger the 72h $0.00 FEP window0% (All paid)50%100% (All Free FEP)
4 msgs
Typically 3–5 messages for a quick COD order confirmation.
Order / tracking updates outside FEP
Outbound promo campaigns
Estimated Monthly WhatsApp Cost🇲🇦 Morocco
$11.73/ month
Total Free Messaging Savings (FEP + Free Service Tier)
2,000 messages exchanged 100% Free
+$28.40
71% saved
Cost Per Conversation$0.0117
Free Conversations750 (75%)
Monthly Cost & Message Breakdown
Ad Free Entry Point (72h)100% Free for 72 hours on all ad conversations
$0.00(1,500 msgs)
Meta 1,000 Free Monthly Service MessagesFirst 1,000 service messages each month are 100% free
$0.00(500 / 1,000 msgs)
Paid Service Messages (Beyond 1,000)Only billed after exhausting 1,000 free monthly tier
$0.00(0 msgs @ $0.0142)
Utility Templates
$2.45(150 msgs @ $0.0163)
Marketing Broadcasts
$9.28(200 msgs @ $0.0464)
Morocco Official Rate Card
+212FEP (Ads)
$0.00
Service
$0.0142
Utility
$0.0163
Marketing
$0.0464
Want to learn more about Meta's WhatsApp pricing changes?
Read our comprehensive explainer on the 72-hour Free Entry Point window, message categories, and strategies to minimize your messaging costs.
Frequently Asked Questions
Meta's new rate cards and per-message model take effect starting October 1st. All Click-to-WhatsApp ad conversations (72h FEP) and the first 1,000 monthly service messages remain 100% free of charge.