Meta Conversions

1. Go to Settings → Conversion tracking → Meta.
2. Enter your Pixel ID and Access Token.
3. Or click Create Pixel via WABA to create automatically.
4. Save and enable.

A new business starts with this mapping, built around cash on delivery: the sale is reported where the money actually arrives.

• LeadSubmitted, when the customer places an order.
• QualifiedLead / ViewContent, when the Agent rates a conversation high or medium interest.
• Purchase, when the order is delivered. This is the event Meta optimises Click-to-WhatsApp ads for.
• OrderShipped, OrderCanceled, OrderReturned, so your return rate is visible in Events Manager.

Change which step sends which event in the Event Mapping tab. The Overview tab lists every event sent, and whether it succeeded.