Analytics

The Overview tab shows how the business is doing for the period you pick:

• Booked Revenue: the value of every order that is still live, whether or not it has been delivered yet. Cancelled, returned, still-unconfirmed and abandoned orders are left out.
• Orders, average order value, conversion rate, and revenue per conversation.
• Agent activity: replies sent, images sent, follow-ups sent and the orders they recovered.
• AI cost: what the Agent spent, per order, per conversation and per 1,000 replies.

Revenue figures are only shown to owners, admins and managers.

The dashboard also surfaces daily AI recommendations, actionable tips based on yesterday's conversations, ads, and order quality.

Reports → Conversation Analytics shows how your Agent holds conversations, with no order or delivery data:

• The conversation funnel: where conversations stop moving forward.
• Depth: how much real back-and-forth each conversation gets.
• Traffic mix: which channel brings conversations, and paid (ads) versus organic.
• Language mix, customer intent, unique contacts and long-running threads.

• Orders → Statistics: confirmation rate, delivered revenue and orders by source.
• Reports → Team Performance: how each team member is doing.

Pick a preset such as the last 7 or 30 days, or a custom date range. "Last 7 days" means the last 7 calendar days, today included.

Charts show daily trends for orders, messages, token usage, and revenue.

Some reports are only on certain plans. Where your plan does not include one, the page shows which plans do.